Glossary entry (derived from question below)
German term or phrase:
Absenderkompetenz
English translation:
guarantee of quality
Added to glossary by
Kieran McCann
Dec 10, 2004 09:22
19 yrs ago
1 viewer *
German term
Absenderkompetenz
German to English
Marketing
Marketing
marketing
The sentence:
Die Marke wurde vielmehr als eigenständige Sub-Brand definiert (für welche die Marke lediglich seine Absenderkompetenz in die Waagschale wirft).
Any ideas?
Die Marke wurde vielmehr als eigenständige Sub-Brand definiert (für welche die Marke lediglich seine Absenderkompetenz in die Waagschale wirft).
Any ideas?
Proposed translations
(English)
| 3 | guarantee/indication of quality |
Kieran McCann
|
| 4 | established brand awareness and power |
Orla Shanaghy
|
| 2 | not for grading |
Orla Shanaghy
|
Proposed translations
1 hr
Kieran McCann
United Kingdom
United Kingdom
Native in English
United Kingdom
Qualified finance professional
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
22
Selected
guarantee/indication of quality
this is a general term and is close in meaning to 'vouch for'.
Something like '(1 is an independent sub-brand) and 2 merely contributes its name as a guarantee of quality' or 'and 2's only involvement is (to serve) as an indication of quality'
Something like '(1 is an independent sub-brand) and 2 merely contributes its name as a guarantee of quality' or 'and 2's only involvement is (to serve) as an indication of quality'
3 KudoZ points awarded for this answer.
Comment: "Thankyou.
This gave me the way into the answer I was looking for"
4 mins
not for grading
could you give us an idea of what the product is?
1 hr
established brand awareness and power
As in:
It is more accurate to say that brand 1 was conceived as an independent sub-brand (while the established brand awareness and power of brand 2 were simply leveraged as support and backup for the newer brand).
I think you have to get around it like this (or something similar) - I can't think of a one- or two-word translation.
HTH, Orla
It is more accurate to say that brand 1 was conceived as an independent sub-brand (while the established brand awareness and power of brand 2 were simply leveraged as support and backup for the newer brand).
I think you have to get around it like this (or something similar) - I can't think of a one- or two-word translation.
HTH, Orla
Discussion
Brand 1 is a subrand of the existing umbrella brand 2. The latter provides (to praraphrase) its "senderkompetenz" (within the communication?)