Successful telemarketing begins with knowing your purpose before you initiate the call. Are you trying to find out the name of the decision maker? Do you want to send information? Do you want an opportunity to pitch your product or service? Are you conducting a survey? If you know your purpose in advance you'll communicate the right message in subtle, subconscious ways. You'll be more confident and everyone knows that confidence wins mindshare, which is what sales is all about.

2. Be Prepared for Each Cold Call
One of the best kept secrets of telemarketing is to know your script. Cold calling is a numbers game and the only way to skew the numbers in your favor is to be prepared. Confidence in your purpose and control of your message shows your prospect that you are a professional and that your product or service is of value. If you like dial tones read from the script but if you want to transform your business know your message cold



Read more at Suite101: Improve Your Cold Calling Skills: Five Telemarketing Techniques That Will Transform Your Business http://www.suite101.com/content/improve-your-cold-calling-sk...