English to Slovak Marketing Marketing / Market Research

Termín pochádza z textu s pokynmi pre predajcov. Na internete som našiel takúto "definíciu":

The questions you ask customers must be planned out ahead of the sales call. The best way to do this is to create a series of "sales prompters," which are lists of relevant questions prepared especially for each type of decision maker within the customer organization. Each sales prompter has two types of questions:

1. Diagnostic questions. These help customers articulate needs and goals by identifying potential problems and potential opportunities that are biased to the seller's capabilities.
2. Usage scenario questions. These help customers visualize how their problems can be solved and their goals achieved through the use of your product.

Ďakujem za pomoc.

Ján