Glossary entry (derived from question below)
English term or phrase:
market segmentation
Slovak translation:
segmentácia trhu
May 28, 2009 15:41
14 yrs ago
English term
market segmentation
GBK
English to Slovak
Bus/Financial
Marketing / Market Research
Definition from
NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentences:
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Proposed translations
(Slovak)
| 5 +3 | segmentácia trhu |
Igor Liba
|
Change log
May 28, 2009 15:26: changed "Kudoz queue" from "In queue" to "Public"
May 28, 2009 15:41: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
May 31, 2009 15:54: changed "Stage" from "Submission" to "Selection"
Jun 1, 2009 06:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+3
58 mins
Selected
segmentácia trhu
Definition from
own experience or research:
Segmentácia trhu: <br />- rozdelenie trhu na menšie skupiny kupujúcich, ktoré sú vnútorne homogénne avšak medzi sebou sa výrazne odlišujú<br />- lepšie napasovanie ponuky na prianie zákazníka<br />- zlepšenie získania informácií<br />- zvýšenie prehľadnosti trhu<br />- lepšie uplatnenie marketingových nástrojov
Example sentences:
Segmentacia trhu je proces, ktorym firma rozdeluje svojich potencialnych zakaznikov (trh) na podskupiny (segmenty) s podobnymi potrebami za cielom identifikacie cieloveho trhu. (TVORBA MARKETINGOVEHO PLANU PRE FIRMU Z )
4 KudoZ points awarded for this answer.
Something went wrong...