English to Japanese Marketing IT (Information Technology)

Hi all,

This phrase, "in-market" is used a few times throughout an article regarding the telecommunication industry.

Examples:
"Best In-Market Broadband Now Top Requirement for Global Telecommunications Firms"

"the importance of national and regional scale, cost and capital management and in-market consolidation"

"customers will gravitate toward service providers with the best in-market broadband networks"

Source:
http://eon.businesswire.com/news/eon/20110203005865/en/In-Ma...

I first thought it simply meant "in the target market." But a google search turned up a couple of articles with the same phrase with hyphens, and I'm now wondering if it has a more specific meaning.

And if it is indeed different from "in the market," what would be a clear/concise translation?

http://www.imediaconnection.com/content/13313.asp
http://paidcontent.org/article/419-cablevision-yankees-may-b...

Any input, thoughts would be much appreciated.

SJ